Know where growth actually comes from.
A marketing analyst who works inside your numbers. Tracking fixed, every channel measured the same way, and a written review each month that says where the revenue came from and where the next budget should go. Delivered by Malik Asad Ahmed with the data team at CorTechSols.
Spending on marketing and still guessing? That is the gap an analyst closes.
Eight things a marketing analyst does for you.
Scoped to the business after the audit. Most retainers cover four or five of these at a time.
Measurement foundation
GA4, tag manager, server-side and CRM tracking audited and repaired, so every lead, trial and sale is captured once, with its source.
Attribution
Which channels, campaigns and content produce revenue, not just traffic. First-touch, last-touch and data-driven views compared honestly.
Funnel analysis
Where visitors, leads and deals drop out, by segment and by channel, with fixes ranked by the revenue at stake.
Channel economics
Cost per qualified lead, customer acquisition cost and payback by channel, so budget moves toward what works.
Cohorts and retention
Repeat purchase, churn and lifetime value by cohort, acquisition source and plan.
Dashboards that get read
One scorecard for the leadership team, in Looker Studio, Power BI or your warehouse, with definitions everyone has agreed.
Experiment design
A/B tests and holdouts with sample sizes and success metrics set before launch, and results you can act on.
Monthly growth review
A written review every month: what moved, why, and the three decisions to make next.
Audit first. Trusted numbers within a month.
- 01Weeks 1–2
Audit
Tracking, data sources, current reports and the questions leadership actually asks.
- 02Weeks 2–4
Fix the foundation
Tags, conversions, CRM sync and metric definitions repaired, so the numbers can be trusted.
- 03Monthly
Analyse and report
Attribution, funnel and channel economics turned into a scorecard and a written review.
- 04Ongoing
Decide and iterate
Budget moves, experiments and fixes prioritised by revenue impact and tracked month to month.
What a good engagement looks like.
Four ways to work together.
Fixed scope, two to three weeks. Tracking, attribution and reporting reviewed, with a prioritised fix list.
Analysis, dashboards and the written growth review every month.
A part-time analyst inside your marketing or revenue team, in your tools and your meetings.
Where attribution is clean enough, part of the fee is tied to the results it helps create.
If the numbers show a strong product with a sales constraint, the engagement can move into a sales partnership through The Faith LLC.
What the analyst actually does.
Short answers to what founders ask most. Anything else, include it in your submission.
Fixes the tracking, measures every channel the same way, and tells you each month where the revenue came from and where the next budget should go.
GA4, Google Tag Manager, Search Console, Google Ads, Meta Ads, HubSpot and similar CRMs, Looker Studio, Power BI and BigQuery. We work in what you already have before adding anything.
No. Most engagements start with GA4, the ad platforms and the CRM. A warehouse comes later, if the volume justifies it.
An agency runs campaigns and reports on its own work. The analyst sits on your side of the table and measures every channel and every agency by the same standard.
The audit lands within two weeks. Trusted numbers usually take a month. From then on, a written growth review arrives every month.
Bring the opportunity.
Let's explore what we can build together.
Strong product. Weak sales? Proven business. Difficult expansion? If there is a real commercial fit, we can work together through sales partnerships, market expansion, strategic partnerships, distribution or investment.