Strong product. Weak sales.
This is not about rescuing weak products. It is for businesses where the product, service, delivery and customer value are stronger than the sales engine — customers already want what you sell, and growth is constrained by commercial execution.
The product is stronger than the sales engine? That is exactly the gap we want to understand.
Eight ways a sales partnership can be structured.
Economics are deal-specific and tied to attributable collected revenue. In selected partnerships: no sales, no fees.
Revenue share
The Faith helps generate attributable business and earns an agreed percentage of collected revenue.
Exclusive sales partnership
The Faith represents the company in a defined territory, segment or industry.
Non-exclusive sales partnership
The Faith originates and develops opportunities without broad exclusivity.
Enterprise sales partnership
Focus on large accounts, strategic buyers and longer-cycle opportunities.
Channel development
Build resellers, distributors, affiliates, referral networks or other routes to market.
Sales turnaround
Rebuild an underperforming commercial engine around better targeting, pipeline and execution.
Go-to-market partnership
Commercialise a proven product that lacks a repeatable sales motion.
Product commercialisation
Turn a technical product or platform into a stronger commercial business.
What a strong candidate looks like.
100 points. Ten criteria.
80–100 fast-track · 65–79 standard review · 50–64 watchlist · below 50 pass unless there is an exceptional strategic reason.
How a sales partnership works.
Short answers to what founders ask most. Anything else, include it in your submission.
The Faith supplies a dedicated sales capability — pipeline, outreach, closing — for a business with a proven product. We are paid mainly from the revenue we help create.
Companies with real customers, clear pricing and a product that sells when it is in front of buyers, but whose growth is capped by lead generation, enterprise sales or closing.
Usually a revenue share on closed business, sometimes with a modest retainer or equity component. Terms are set per opportunity and documented before work starts.
After scoring and a founder meeting, a pilot can typically begin within weeks, starting with one segment or market before scaling.
Bring the opportunity.
Let's explore what we can build together.
Strong product. Weak sales? Proven business. Difficult expansion? If there is a real commercial fit, we can work together through sales partnerships, market expansion, strategic partnerships, distribution or investment.